Sterling (13)

Wednesday, 03 March 2010 06:38

Blame the Auto-Dialer

Written by Sterling Ball
Where did we forget to remember things? I trace it back to the auto dialer...you basically had to remember peoples phone number. I resisted for a long time but put the stuff in my cell phone and let that part of my brain become dormant......that part of my brain sits on the couch with a bag of Oreo's. Maybe it was the calculator? Yeah...thats it I used to be able to ad and multiply...OK I still can do margins. The math part is sitting on the same couch with a bag of Cheetos. Now the most disturbing ones of all.…
Tuesday, 05 January 2010 07:31

Float like a Butterfly....sting like a bee

Written by Sterling Ball
I am a card carrying entrepreneur. America was built on the backs of passionate entrepreneurs. Every success story, publicly traded company and institution today started as entrepreneurs and somehow lost their way. Here is my perspective. My best analogy is the caterpillar. The slink along the ground and crawl and do what they want. They somehow stumble into this process that they don't quite understand....its called a cocoon. After awhile they break out and become a butterfly and sail off to great heights. The only problem is that they end up too far from the ground...That's OK because they have…
Thursday, 10 September 2009 05:29

Defining Moments....

Written by Sterling Ball
OK....I'm really happy.  Giddy.The economy sucks. Trying to make something in America that is a little different and costs more...(duh)The existing business model doesn't work......Can't fixit or get anyone to listen. Everybody wants to use new technology and content but they refuse to think about the real ways to make it work and more global and accessible.  Everybody wants to control the inventory.....Thats another blog.  My fingers hurt from trying to defend the old school distribution model to passionate people from far away lands....They want the stuff and can get it but they also know that because of where they…
Thursday, 23 July 2009 06:57

Interaction and change......

Written by Sterling Ball
Remember I warned you that I'm sort of a slug on the blogging side.  I still find it kind of pompous...Hey read me!....But it is good for me to sit down and try to organize whats banging around in my coconut besides that voices I hear and the hamster running on the rusty wheel! Ok, Im not going to organize...its going to be stream of thought before the first cup of joe.Technology has become the new crack cocaine that wears a Nehru Jacket...We pridogy'ed, AOL'ed, My Spaced, Facebooked, and now we are Twittering....One has to undersatnd that on the tech…
Sunday, 15 November 2009 06:51

Advertising Marketing ...'Marketising"

Written by Sterling Ball
In the old days....(about a decade ago...ok maybe two) a manufacturer did print ads, point of purchase material, artist endorsements and if you were progressive like my father you came out with a t shirt....(1971...the first promotional clothing in our industry) to market their product. There was no line or distinction between marketing and advertising. It was all the same. The last ingredient of your 'marketising' was that you left it to your dealer to tell your story. They got a 100% commission to tell your story. Back then the dealer hadn't had the life beat out of him or…
Monday, 09 March 2009 10:14

25 Years.....Wow.

Written by Sterling Ball
Ok so here we are at 2009 and it's the the 25th Anniversary of Ernie Ball and Music Man.I guess in relationships Anniversaries can be  pressure or for someone else.  In business it really gives you an opportunity to step back and pat yourself on the back, kick yourself in the shins, second guess yourself, and then give yourself carpel tunnel from patting your self on the back again just because you are still here.....Kind of like being in a marathon. Only you dont have to run.
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